Dagangan is building Integrated Middle-Low Community Commerce that enables goods exchange among tiers (city-to-rural & rural-to-city), focusing on 3 key capabilities: Bi-Directional (selling Tier 1-2 products to Tier 3-4 consumers, and vice versa); Omni-Channel (Selling through multiple channels: Dagangan-owned app & Third-Party apps: Fulfillment, Social Commerce, Marketplace, Social Media, Live Commerce platform); and Multi-Categories (Selling products across multiple categories such as FMCG, Groceries, Fashion, Home & Living, and Cheap Plasticware)